Every year, Lviv becomes the epicenter of technological discoveries and new ideas, because on the last weekend of September, IT Arena takes place here - an event that has long gained the status of one of the most influential technology conferences in Eastern Europe. It brings together representatives of the IT business, innovative startups, investors and experts from all over the world, creating a special space for productive networking and the development of business contacts. The atmosphere of IT Arena combines a high level of professional communication with a festival spirit that inspires new partnerships and creative projects.
This year, the Clotex-HUB initiative, a European digital innovation hub in the field of textiles and clothing production, was presented among the participants. The project was presented by Diana Khasanova, a freelance virtual fashion designer who specializes in creating 3D ensembles and digital collections. Thanks to her collaboration with EDIH Clotex-HUB, iconic collections have emerged that have already gained recognition nationally and internationally. In her works, Diana combines traditional design with innovative approaches to virtual fashion, emphasizing the importance of sustainability and responsible attitude to clothing production.
Clotex-HUB, co-funded by the European Union through the Digital Europe Programme (Grant Agreement No. 101191415), demonstrates how modern technologies are changing the textile and fashion industry, opening up new opportunities for Ukrainian businesses and creative industries. The project's participation in IT Arena 2025 once again confirmed its strategic role in the development of the innovation ecosystem and the popularization of Ukraine as a center of technological solutions and creative ideas in the global arena.
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